Whois Privacy Protection, sometimes also called Privacy or Whois Privacy Protection, is a service that hides the real contact details of domain name registrants on WHOIS lookup sites. Without this service, the personal name, postal address and email of any domain name registrant will be openly visible. Giving false info upon registration or altering the authentic information afterwards will just not work, as doing such a thing may result in the registrant losing his/her domain ownership rights. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS information must be valid and up to date at all times. The Whois Privacy Protection service was introduced by domain name registrars as an answer to the arising concerns for potential identity theft. If the service is activated, the registrar’s contact information will be shown instead of the client’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, even though there are some country-code extensions that don’t.